Making our stop motion animation Gmail spot

It was with great pleasure that we announced the release of our stop motion animation video for Gmail yesterday, filmed earlier this year with the help of our incredibly talented production team in Los Angeles. We were so awed by the beautiful work and detail that went into every minute aspect of the video – from hand crafting tiny paper clips to finding the most natural camera movements, that we decided to put together a little behind the scenes look at how it all went down:

For more behind the scenes images, check out our case study on

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