The Adidas “My Innovation” center allows customers to design their own custom trainers. Sensors register the clients individual foot profile. The customer then assembles the components to his taste, views the shoes in a virtual mirror, and orders the customized shoe, which will arrive in 3-4 weeks.

The have blended Entertainment, Education, Co-Creation, and 3D-Virtual technologies into an exciting, interactive retail experience.

From CoolHunting:

With just a few steps walking and running on a catwalk-style scanner, foot and pressure sensors analyze shape, size and pressure points. Customers enter details like color and accents on a large touch screen. An interactive “virtual mirror” (recently on Gizmodo), allows the user to try on their personalized shoe (or any other shoe) without taking off their own. And last but not least, the new scan table picks up RFID technology embedded in the shoes to display specific product information.

Tags: adidas, innovation, video