To promote the Adidas Star Wars Originals Collection, LucasFilm created a special two minute commercial which inserts David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong into the famous Cantina Scene from Star Wars.

The Adidas “My Innovation” center allows customers to design their own custom trainers. Sensors register the clients individual foot profile. The customer then assembles the components to his taste, views the shoes in a virtual mirror, and orders the customized shoe, which will arrive in 3-4 weeks. The have blended Entertainment, Education, Co-Creation, and 3D-Virtual […]