In an ever expanding, ever evolving online world, living in an echo chamber is a route towards obsolescence (and so is designing with web 1.0 browsers and UIs in mind, but I digress). To truly compete in this dynamic environment means a regular influx of best known methods and ideas from leaders in their fields.

If for no other reason, the excitement around Google+ is warranted because it demonstrates Google’s commitment to doing social right. After experiments-gone-awry by the names of Wave, Buzz and Orkut, Google is back in the game with a product — or “project” as the company prefers to call it — that is hot.

Over the last year, JESS3 has had the pleasure of working hand in hand with Eloqua to create a healthy stack of real-deal content, purposely optimized for the social web. From The Message is the Messenger, to The Future of Revenue, to the Social Media Playbook, to the Content Grid v1 and v2, to even helping […]

According to a 2010 Wikimedia Foundation study, “less than 13% of Wikipedia contributors are female.” Pretty alarming statistic, considering Wikipedia is the #1  reference site on the web and whether we realize it or not, our gender frames our experience and our priorities when it comes to codifying concepts, terms, and history. To help even the […]

We’re everywhere. We straddle online and offline worlds, checking in on foursquare from our favorite cafe, grabbing lunch with someone we met on Twitter, and catching up with our best friend from third grade via Facebook. We’re inundated with information, we have our fingers on the pulse of any number of niche cultures, and we […]

“Sparklines” defined by the inimitableEdward Tufte as word-sized graphics easily embedded into text with no needs for captions or boxes. This has now been extended to the visualisation of data within a tweet, I give you – “sparktweets”.

A tongue-in-cheek look at Social Networking by Proximity BBDO UK.

Today, our friends and clients at Eloqua have released another great piece of online wisdom in the form of the Grande Guide to the Social CMO. Inside the 14-page e-book, designed to be consumed in same amount of time it would take to drink a Grande sized coffee, Eloqua outlines the importance of social media […]

Earlier this Fall, Samsung re-launched its U.S. website with a focus on consumer engagement, driving social media experiences and online community participation. By adding a number of new features – from consumer reviews to Q&As and Twitter and Facebook buttons, Samsung not only allowed the consumer to feel like he or she is part of […]

by Mark Suster