A New Look for a New Children’s Hospital

The Children’s Hospital in Sheffield, UK is updating its facilities next year. This year, they’re updating their branding with the help of agencies Peter and Paul, TADO and Rocket. The three key pieces of the new design were an updated color scheme, new bandage or “plaster” -shaped signage, and most important of all, an update to their mascot, Theo the bear. Check out the new designs below, as well as an example of the new branding in action.

We think The Children’s Hospital’s new look – especially Theo – will be a hit with its patients!






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