When you deal in memes and and online trends as much as we do, after a while, you start to see a cycle emerge. First, you see something on Twitter or Facebook or Tumblr with an interesting name or intriguing premise. Maybe you click, maybe you don’t. But then – suddenly and without warning – the thing you saw once blows up, with exponentially more people sharing the same piece of content or meme.

This is precisely how Texts From Hillary first appeared on our radar. For those unfamiliar, Texts From Hillary is a Tumblr made up of fictitious text message conversations between various public figures and Secretary Hillary Clinton, or “Hillz” as she’s come to be known. The posts are meant to be comical, and often achieve hilarity.

Where Texts From Hillary transcends other memes of its kind is in the scope of its recognition and undercurrent message. Concerning the scope, this post received this response from Arianna Huffington. Secretary Clinton herself submitted this iteration before posing, phone in hand, with the Tumblr’s creators here. The time span between the site’s first post and a post created by a member of the president’s Cabinet? Six days. More importantly, though, is the message behind Texts From Hillary. The Tumblr presents Secretary Clinton as an assertive, no-nonsense woman who doesn’t mind taking men to task. Having such a positive point of view that also manages to be hysterical? What’s not to love?

The final stage of a meme’s lifecycle is a choice. Sometimes it’s the choice of the entire Internet. Sometimes it’s just the choice of a few select people. The question is simple: does the meme continue on (and almost certainly become a cliche) or stop while the going is good? Refreshingly enough, the creators of Texts From Hillary chose the latter. And so the meme ends, with plenty of laughs and lots of buzz to its credit. Now the only question is who will create the next big thing we’ll all be talking about?

Tags: Hillary Clinton, meme, Texts From Hillary