Over the last year, JESS3 has had the pleasure of working hand in hand with Eloqua to create a healthy stack of real-deal content, purposely optimized for the social web. From The Message is the Messenger, to The Future of Revenue, to the Social Media Playbook, to the Content Grid v1 and v2, to even helping SXSW celebrate its 25th anny, it has been an incredible journey with an amazing partner.
During this same time, it’s undeniable that the landscape of the Internet has changed in many ways due in large part to social media. Specifically:
Enter: The Social Media ProBook. This book could not have been written any sooner and, should there be any announcements from any startups or established players in the next 15 minutes, it is already outdated (and yes, Google+ did make it before we put it to bed last night… barely).
Like most great things, they are built on the shoulders of giants. In the case of the #ProBook, not only did Joe Chernov and I worked together to create and distribute the 101 version last year (see: Social Media Playbook), but more importantly, we tapped 20+ experts in the field to develop the masters level version you see before you.
Where we stand today not only facilitated this project, but it demanded it. And, in true JESS3 style, we added some pretty phenomenal design touches for each contributor’s portrait (think: a more custom version of Mad Men Yourself).