Nine Inch Nails uses a viral word-of-mouth campaign for the launch of their latest album.

Mini USA launches billboards that identify Mini Cooper drivers by name.

The New York Times discusses overexposure and advertising strategies.

After their campaign resulted in a bomb scare, TBS compensated the city for its expenses.

Loyal clients may advocate for your product or service, evangelists for your cause.

Can Word-of-Mouth be created or must it evolve? Check out the slides from John Moore’s presentation on this theme.

Honesty and transparency should be fundamental values for your company. Customer loyalty hinges on trust.