Customer Angels

The word evangelist comes from the Latin word “Evangelium”, as used in the canonic titles of the four Gospels, and thus The Evangelists are the authors of the four Gospels — traditionally known as Matthew, Mark, Luke, and John (also known as the Four Evangelists). The Greek word originally meant a reward for good news given to the messenger (“good”+ “I bring a message”; the word angel is of the same root) and later “good news”. The latter term gives rise to the word “Gospel”.

Evangelism marketing is an advanced form of word of mouth marketing (WOMM) in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company.

Evangelism marketing is sometimes confused with affiliate marketing. However, while affiliate programs provide incentives in the form of money or products, evangelist customers spread their recommendations and recruit new customers out of pure belief, not for the receipt of goods or money. Rather, the goal of the customer evangelist is simply to provide benefit to other individuals.

As they act independently, evangelist customers often become key influencers. The fact that evangelists are not paid or associated with any company make their beliefs perceived by others as credible and trustworthy.

Evangelism literally comes from the three words of ‘bringing good news’ and the marketing term justly draws from the religious sense, as consumers are literally driven by their beliefs in a product or service, which they preach in an attempt to convert others.

from Wikipedia

so… think of your customers as the angels they are.



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