Just last week, we worked Samsung to make a case for why social websites are good for business. Well, we are here to make a case for content. Literally. A Case for Content by Eloqua and JESS3 View more presentations from JESS3. Working with Eloqua‘s triumvirate Joe Chernov (head of content / communications), Brian Kardon […]

Can Word-of-Mouth be created or must it evolve? Check out the slides from John Moore’s presentation on this theme.

Honesty and transparency should be fundamental values for your company. Customer loyalty hinges on trust.