When you think about the need for more women occupying more power seats, what comes to mind? How about things like the boardroom, the C-suite, the Fortune 500 and the Forbes 400? What about places like Sand Hill Road, Silicon Valley, Wall Street, Capitol Hill and The White House? Well folks, add to your list: Wikipedia.
How JESS3 Drove 200,000 Views to a Video
With the breadth, depth and trustworthiness to warrant billions of pageviews monthly, Wikipedia is a cause célèbre in the techy community. It began with fits and starts, but has since blossomed to become a place where anyone at any time can settle (almost) any bet. Tracing the meteoric rise of Wikipedia over its first 10 […]
Why Women Having a Seat at the Table is Not Enough
I agree with Facebook’s COO Sheryl Sandberg: Women need more seats at the table.
Why the #WomenWhoWiki Workshop Was Wonderful
According to a 2010 Wikimedia Foundation study, “less than 13% of Wikipedia contributors are female.” Pretty alarming statistic, considering Wikipedia is the #1 reference site on the web and whether we realize it or not, our gender frames our experience and our priorities when it comes to codifying concepts, terms, and history. To help even the […]
The Grande Guide to Wikipedia is Out
Drum roll please … The fifth installment of Eloqua’s popular Grande Guide e-book series is out! Produced by JESS3, “The Grande Guide to Wikipedia” reveals the secret inner workings of the free-content, editable, online encyclopedia.
Why We Made the State of Wikipedia
If you follow the JESS3 blog, you know that we love Wikipedia. We were fascinated by their open approach to fundraising; we donated because we care. So what do you get a site that literally has everything for its 10th birthday? How about video “Fireworks”? (to borrow a phrase from TechCrunch commenter Sarwat Jamaluddin). What […]
The State of Wikipedia
It is with great excitement that we present to you our newest installment in the “State of” series: The State of Wikipedia. This 3.5 minute video, narrated by none other than Wikipedia co-founder Jimmy Wales, launches alongside the 10-year anniversary of the web-based encyclopedia. Send an email to Becca Colbaugh, JESS3’s Vice President of Client […]
Why Wikipedia is like the Care Bear Stare (And Why I Donated)
Nearly a month ago, our own Nathan Maton wrote about Wikipedia’s A/B testing in their fundraising drive. Today, thanks to the umpteenth view of Jimmy Wales asking me to donate with his forlorn glance, a little down time waiting for the night to end / day to begin, talking a lot about Wikipedia’s 10th anniversary […]
Wikipedia’s Crowdsourced A/B Ad Testing
The Wikipedia community continues to amaze me. Wikipedia decided to crowd source their fundraising campaign this year, getting members to get down and dirty and perform nitty gritty tasks like analyze which ads perform better, large excel sheets, and customize ad copy. And they succeeded in crowd sourcing the fundraising campaign! Look at the excel […]
Price Elasticity of Demand
Economic relationships affect us all. Never hurts to know a bit.