Tag: typography

Contextual Typography

Can typography can become conscious? Up until a moment ago, our answer would have been no. That was before we watched Leland Maschmeyer, Executive Creative Director of brand consulting firm COLLINS, deliver a mind blowing presentation at the Type Directors Club. COLLINS’ team set out to prove that typography can take the form of whatever its […]

Feelers – Adding A New Dimension to Text

Designer Ari Weinkle calls his Feelers project “a typographic experiment based on the movement of animal appendages.” We call it amazing, unsettling, and strangely gorgeous. His gifs and stills of letters recreate the motion of the font and the creatures that inspired them. What do you think? Dazzling, disturbing, or a little bit of both? […]

Levi’s – OPioneers! (Go Forth) Commercial

Levi’s OPioneers! commercial from their new GO FORTH campaign. Directed by Cary Fukunaga for Wieden+Kennedy, Portland using poem by Walt Whitman. powerful! and it totally reminds me of where the wild things are. same font style and everything and the coldplay video for viva la vida