As the first summer games since the explosion of social media, the International Olympic Committee worked hard to make London 2012 the most socially-integrated games yet. This included Twitter pages, Instagram profiles and Foursquare check ins that could be rewarded with tickets to the games. And, of course, fans are encouraged to follow their favorite athletes to get a more personal look inside their games. But, as is always the case with Twitter – when it’s good, it’s really good; when it’s bad, it’s really bad.
These days, curation — especially in the digital realm — is becoming one of those “it” terms to throw around if you want to be on-point talking about solutions to deal with content abundance.