We are in the age of brands becoming media and entertainment companies. As a result, there is this phenomenon where spokespeople, content creators and our favorite brands are all colliding. Vice x Intel would be another example of brands going deep with existing content creators with the Creators Project. Exciting times. Enjoy. Mountain Dew “Green […]
In short: It is a truly beautiful song.
Today NASA astronaut and International Space Station Commander Douglas H. Wheelock made history by executing the first check-in from space using Foursquare. Published to his Twitter feed, @Astro_Wheels officially unlocked the NASA Explorer Badge. NASA TV captured the footage, Houston confirmed it over the radio and JESS3 helped produce the video. All in a day’s […]
We have a mantra at JESS3 that keeps us working hard and keeps us focused on bigger, faster, stronger. Resting on our laurels is not what we do; striving for constant innovation and new levels of awesome, however, is. Three ‘pages’ from our cookbook to achieve said greatness (after the jump): 1. Establish a pervasive, […]
This deck was presented by JESS3 co-founder, president and COO Leslie Bradshaw (that’s me!) at the Future M / Startup Marketing Bootcamp on October 8, 2010 at The Microsoft New England Research & Development Center. The focus of the presentation was giving CEOs and other decision makers insights from the world class JESS3 team regarding […]
A big decision this week. I discuss further the merits of the issue on my personal blog, but here, wanted to highlight the ease by which I was able to find the full 138 page decision thanks to social document storage. Linked from Change.org’s Gay Rights blog initially, I quickly tracked the decision to an […]
In our relentless pursuit of making information more accessible through good design, while also educating / empowering clients to allow social media to pervade and enhance every (logical) aspect of their business, strategy, goals and employee network, we’ve partnered with one of our key clients and partners — Eloqua — to produce The Content Grid. […]
Celebrating its 17th anniversary, World Water Day is officially today. In conjunction with GOOD Magazine (JESS3 is a big fan of GOOD), the American Chemistry Council, Population Services International and a host of health-focused organizations have produced a series of videos to help raise awareness about the drinking water epidemic that kills millions each year. […]
As I have previously mentioned over on lesliebradshaw.com, this is a frequent must-watch show when I am over at Jesse’s. The pitch from Ingrid caught my attention when she said: “I didn’t want to include the real title of the special in the subject line in fear that my email would wind up in your […]
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