As attention spans dwindle and traditional advertising mediums become obsolete, marketer’s knack for putting creative advertising in our paths grows. Coca Cola caught our attention last year, with innovative, interactive and heart-warming campaigns like the Friendship Machine and the Hug Me Machine. Australian-based Fantastic Delites, purveyors of popular crinkle-cut rice snacks, are the latest packaged food company to try their hand at buzz marketing. They are pushing consumer’s limits, with a campaign reminiscent of Klondike’s “What Would You Do for a Klondike Bar?”