Tag: content

JESS3_UGCfeature

As UGC Matures, No Content Is Bad Content

It’s true – no UGC is bad UGC. The “Crash the Superbowl” user-generated submissions for Superbowl advertising contest is a testament to that, as even the rejects are getting serious views and doing so in part because they are rejects!

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The Content Grid v2

It feels like it was just yesterday that we released the first version of The Content Grid with Eloqua. I remember it particularly clearly because pitching it was my very first project as JESS3′s newest hire last June. At the time, the infographic seemed incredibly complex to me, so I broke it down in terms that I thought anyone would be able to digest, regardless of their level of experience in content marketing: “The Content Grid is a visual guideline that plots out two things: 1) who should create content and 2) how it should be distributed for the biggest sales impact.”

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a Case for Content by Eloqua and JESS3

Just last week, we worked Samsung to make a case for why social websites are good for business. Well, we are here to make a case for content. Literally. A Case for Content by Eloqua and JESS3 View more presentations from JESS3. Working with Eloqua‘s triumvirate Joe Chernov (head of content / communications), Brian Kardon [...]