While the world was buying Cokes, Coke watched and took note. What they found hit YouTube and went viral. With over a million hits, Coke flipped the negative connotations of public surveillance and caught people around the world in acts of kindness and whim.

We raise a glass, err, bottle, to Coke for their efforts and philosophy in the area of content marketing.

James Jarvis just landed a major commercial job, adorning and designing new cans with his signature characters for Coca-Cola’s 125th anniversary. Pretty cool, we’d loveto get our hands on some. Coca-Cola for life!

Soda makers look to expand their market to include healthier drinks.

As consumers are flooded with choice, lasting loyalty diminishes. Value is increasingly attached to product performance above brand name.