Tag: business

How Sassy Magazine Inspired a Future Female TechStar

Today, we take the issue of female-founded start-ups head on with Nestio’s CEO and Co-Founder, Caren Maio. On the heels of the much tweeted about and commented on article by Mark Suster (“Why Aren’t There More Female Entrepreneurs?”), Caren’s background and approach provide a window on the solution to the imbalance.

Verizon Small Business Lemonade Stand

My first forays into entrepreneurship were mowing lawns and washing cars. Susie sold lemonade. You gotta give this Verizon ad props for wryly bringing to life the iconic start-up: the lemonade stand. Any successful small businessperson can relate. Susie’s identifying her market, expanding capacity by bringing on help, and relying on technology to keep thing […]

True Grit: Spoonful by Spoonful, Inch by Inch

We only have a few choices in life, and they’re really not that complicated: 1. You can either live or die. 2. You can either win or lose. Guess what? The same is true for business. In my fourth year at JESS3, and now as head of production and client service, moments of inspiration intermixed […]

Women. Business. Opportunity. Numbers. Equality. Measurement.

A true labor of love, we are excited to be rolling out phase one of our recent animation for The Economist. Originally produced for the World In 2011 Festival, an event that coincided with the 25th anniversary of The Economist’s World In… publication, this powerful six-minute animation about women and today’s global economy was presented […]