Tag: agency

True Grit: Spoonful by Spoonful, Inch by Inch

We only have a few choices in life, and they’re really not that complicated: 1. You can either live or die. 2. You can either win or lose. Guess what? The same is true for business. In my fourth year at JESS3, and now as head of production and client service, moments of inspiration intermixed […]

Why JESS3 is the Agency of the Future

When I was first asked to guest lecture at Georgetown University’s Integrated Marketing Communications course taught by Susan Nickbarg, it was under the auspice of what do marketing efforts of the future look like? Are they totally disruptive? Is it a fusion of old and new in a truly “integrated” way? Yes and, well, yes. […]

The Vendor Client relationship

Real world Vendor Client situations — update: check out Kel Kelly’s post It’s “Agency” Not “Slavery” “Wikipedia defines slavery as a form of forced labor in which people are considered to be, or treated as, the property of others.”