Partnering with the Andy Warhol Foundation for the Visual Arts, and in honor of the 50th anniversary of Andy Warhol’s 32 Campbell’s Soup Cans, Campbell’s Soup released 1.2 million limited-edition Andy Warhol inspired Campbell’s Tomato Soup cans to be sold exclusively at Target for .75 cents a pop. There are four different types of Warhol themed cans, making for a colorful collection.
In March, I first shared my delightful discovery of Dr. Seuss’s advertising illustrations. Before we knew him as Dr. Seuss, he was Theodore Seuss Geisel, adman. As early as 1927 he was illustrating ads for Ford, GE and NBC campaigns. His illustrative style was the same, even then.
The front page: every advertiser’s dream. Or how about the prime spot in the centerfold? Almost as equally prized. Advertising buyers have every square inch down of a paper or magazine space to a science. Certain ad positions sell more and certain colors boast the consumer’s recall. But, when the advertisers lose control, the paper’s editors get a little too clever, or fate decides to have a sense of humor, hilarity ensures.
As attention spans dwindle and traditional advertising mediums become obsolete, marketer’s knack for putting creative advertising in our paths grows. Coca Cola caught our attention last year, with innovative, interactive and heart-warming campaigns like the Friendship Machine and the Hug Me Machine. Australian-based Fantastic Delites, purveyors of popular crinkle-cut rice snacks, are the latest packaged food company to try their hand at buzz marketing. They are pushing consumer’s limits, with a campaign reminiscent of Klondike’s “What Would You Do for a Klondike Bar?”
Advertisers, start your engines. The deadline to enter this year’s Jay Chiat Awards is approaching fast. July 13 is your last chance to pit your best ad against the top dogs of the advertising universe. Did I mention yours truly is judging? And I’m not an easy grader.
Before we knew him as Dr. Seuss, he was Theodore Seuss Geisel, adman.
Late this spring, the Nobel Prize-winning organization Amnesty International celebrated its 50th anniversary. Here at JESS3, we were honored with the opportunity to distill 50 magnificent years of accomplishments into one infographic, outlining Amnesty’s storied history. Additionally, we produced four more infographics dedicated to Amnesty’s work. One detailed the U.S. maternal health care crisis, including sharp [...]
A great interactive video for new beer Desperado.
Just this past week, stealth startup Kiip finally came out of its shell and announced both their initial product offering, as well as $4 million in Series A funding. Then again, it seems like this is daily news in our industry, but Kiip is a truly interesting company.
Crispin Porter Bogusky Employee Handbook