Tag: advertising

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The Art of Soup, Limited Edition Andy Warhol Campbell’s Soup Cans

Partnering with the Andy Warhol Foundation for the Visual Arts, and in honor of the 50th anniversary of Andy Warhol’s 32 Campbell’s Soup Cans, Campbell’s Soup released 1.2 million limited-edition Andy Warhol inspired Campbell’s Tomato Soup cans to be sold exclusively at Target for .75 cents a pop. There are four different types of Warhol themed cans, making for a colorful collection.

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Advertising Placement: An Untold Battle

The front page: every advertiser’s dream. Or how about the prime spot in the centerfold? Almost as equally prized. Advertising buyers have every square inch down of a paper or magazine space to a science. Certain ad positions sell more and certain colors boast the consumer’s recall. But, when the advertisers lose control, the paper’s editors get a little too clever, or fate decides to have a sense of humor, hilarity ensures.

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What Would You Do For…A Fantastic Delite?

As attention spans dwindle and traditional advertising mediums become obsolete, marketer’s knack for putting creative advertising in our paths grows. Coca Cola caught our attention last year, with innovative, interactive and heart-warming campaigns like the Friendship Machine and the Hug Me Machine. Australian-based Fantastic Delites, purveyors of popular crinkle-cut rice snacks, are the latest packaged food company to try their hand at buzz marketing. They are pushing consumer’s limits, with a campaign reminiscent of Klondike’s “What Would You Do for a Klondike Bar?”

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Call for Entries: 2012 Jay Chiat Awards

Advertisers, start your engines. The deadline to enter this year’s Jay Chiat Awards is approaching fast. July 13 is your last chance to pit your best ad against the top dogs of the advertising universe. Did I mention yours truly is judging? And I’m not an easy grader.

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How JESS3 Drove Tens of Thousands of Eyeballs to Amnesty International

Late this spring, the Nobel Prize-winning organization Amnesty International celebrated its 50th anniversary. Here at JESS3, we were honored with the opportunity to distill 50 magnificent years of accomplishments into one infographic, outlining Amnesty’s storied history. Additionally, we produced four more infographics dedicated to Amnesty’s work. One detailed the U.S. maternal health care crisis, including sharp [...]