Tag: ad tools

Advertising Placement: An Untold Battle

The front page: every advertiser’s dream. Or how about the prime spot in the centerfold? Almost as equally prized. Advertising buyers have every square inch down of a paper or magazine space to a science. Certain ad positions sell more and certain colors boast the consumer’s recall. But, when the advertisers lose control, the paper’s editors get a little too clever, or fate decides to have a sense of humor, hilarity ensures.