In March, I first shared my delightful discovery of Dr. Seuss’s advertising illustrations. Before we knew him as Dr. Seuss, he was Theodore Seuss Geisel, adman. As early as 1927 he was illustrating ads for Ford, GE and NBC campaigns. His illustrative style was the same, even then.
Tag: ad tools
Advertising Placement: An Untold Battle
The front page: every advertiser’s dream. Or how about the prime spot in the centerfold? Almost as equally prized. Advertising buyers have every square inch down of a paper or magazine space to a science. Certain ad positions sell more and certain colors boast the consumer’s recall. But, when the advertisers lose control, the paper’s editors get a little too clever, or fate decides to have a sense of humor, hilarity ensures.