There’s good design, and then there’s superstar design. London-based agency Gregory Bonner Hale, more often known as GBH, falls into the latter category. With names like Puma, Levi Strauss, and Virgin Galactic on their client roster, their designs are getting some serious attention.

Recently, GBH founders Jason Gregory, Mark Bonner and Peter Hale sat down with Creative Bloq to talk about what allows design to transcend good. Check out their 13 secrets here!

Tags: branding