Branding is more than crafting a product or cultivating idea. It’s about altering your perspective and seeing things from the consumer’s point of view. Branding can be very complex, but the brilliant David Brier has simplified it into a 2 minute video. Check it out!

For more of David Brier’s work, visit his website at http://www.risingabovethenoise.com/

Tags: branding, David Brier, genius