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2012-10-08
by Tiffany Farrant-Gonzalez

 

Visual Storytelling with Data

Running up to their big Storytelling Lab Day this October, Ogilvy London asked some of its key partners to come in and talk about the many different aspects of storytelling week-by-week in the form of a Lab Lunch. This past week JESS3’s information design director, Tiffany, presented to the Ogilvy team all about visual storytelling with data.

Visual Storytelling with Data from JESS3

The main objective was to highlight that every dataset has a story to tell, and by presenting the data visually you’re not only freeing it from the confines of a spreadsheet, but you’re making the story accessible to your audience, inviting them to view the narrative hidden in the numbers.

People from all across the board turned out for the talk, ranging from tech to design. It was great to see so many different departments thinking about data, and the potential of visual storytelling!

We had some really good questions at the end concerning data analysis, determining the narrative and the potential of using visual means to illustrate concepts and ideas. For additional context, I’ve included the talking points for each slide:

 

 

 

 

 

 

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Google Politics and Electionshanks for listening! You can see more JESS3 presentations on SlideShare.net/JESS3.

Thanks for listening! You can see more like-minded presentations at SlideShare.net/JESS3.



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