So, I clicked on it.  Not much more I could do than that.

Now, I wouldn’t get too excited, it was neither a job offer nor a virtual bomb but instead an invitation to join she, Jay-Z and Obama in NYC (after, of course, donating to his campaign).  Clever Democratic Party, clever.

Brilliant in a way because Jay-Z and Beyonce, the power couple in hiphop, not only promise to spark an interest in getting people to open one of the billion political emails they will receive every day between now and the election, but also, it appeals to the youth and is a subtle encouragement to not only get them involved but also as a way to make sure they are registered to vote.

It’s no secret that the candidate who is able to get the younger generations out to vote will have a leg up in the race and the democratic party is bringing together the pop culture we can’t get enough of and a free trip to meet the celebrities we idealize as a way to encourage political action.

Now, I fully understand that Beyonce more than likely didn’t write this email and it’s probably another way of online campaigning; however, their goal for this minor misleading email?

To get people to open it.

It’s that first step during this time in the campaign season that is the hardest.  People are so bombarded with ad after ad, commercial after commercial, news story after news story, that we start to ignore anything with the colors of red, white or blue.  Not because we don’t care but because it becomes overwhelming.  This strategy?  Using our pull towards pop culture against us in order to make us pay attention, to click on the invitation and to guide us to the Obama site where we can read up on his platforms and become more informed thus giving us motivation to vote in a particular direction?

Brilliant.

They got my donation, but I’m still waiting on that job offer from Beyonce that I’m sure is coming.

Now for more details on the fundraiser. If you’re interested it’s at Jay-Z’s club, 40/40 and, coincidentally enough, they cost $40,000-a-plate. Is this the first time the power couple has been involved in Obama’s election? Nope…

Beyonce singing at the Obamas during the 2009 Inaugural Ball:

Jay-Z singing at an event during Obama’s election campaign in 2008:

Beyonce wearing American garb as a Destiny Child:

And again with Lady Gaga:

Take two:

For other news, feel free to see other fundraising endeavors like:

Sarah Jessica Parker and Vogue editor Anna Wintour at Parker’s NYC Home

and

Obama Hangs with George Clooney

and

Here is what Jon Stewart has to say about the celeb-rilection: