Reports have come out this year that 78% of Americans are internet users and 51% of Americans over 12 years old are on Facebook. This means that we have finally reached a point where a solid majority of Americans are on the web. Everett Rogers theory of Diffusion of Innovation has a name for this point in the adoption cycle – it’s the “Late Majority,” and for many aspects of design and communication it may require a refocusing on simplicity.
I just gave a talk about The Simple Web and The Late Majority Internet yesterday at WebVisions PDX – it was a great time, and the crowd had really excellent questions. In fact, I’m going to try to incorporate many of these questions into the next version of this talk.
Check out the slides – I think you’ll enjoy them!