For my latest Harvard’s Nieman Lab article, I interviewed Nico Pitney, the executive editor of the Huffington Post Media Group, about HuffPo’s liveblogging tool and whether it’s a new evolution in the art of liveblogging:

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I asked Nico Pitney, the executive editor of the Huffington Post Media Group, whether HuffPo’s liveblogging tool is an attempt to marry both kinds of journalism. “We basically imagined three types of readers,” Pitney said. “One who just wanted the key facts from the story, a solid overview that’s basically a traditional news story. This person is not interested in the minute details and the liveblog coverage. Then there’s another type of user who already knows the overview and does want the key facts and liveblog coverage. And finally there’s a third kind of user — and we count this as a large percentage of our users — who wanted the overview, but then once they saw the liveblog, it got them in deeper, and it made them more engaged in the story.”

Simon Owens is the Director of PR at JESS3. You can read his blog, follow him on Twitter, or email him at [email protected]

Tags: harvard's nieman lab, huffington post, liveblogging, nico pitney, simon owens