design process expectations

you should wireframe more than you design, you should design more than you code. 

design twice, code once.

my thought was to have the viewer notice how the forms on the left are round and lighter, and then as you move down the line to the right they turn darker, fewer, and more rigid. the round edges imply creative freedom. the rigid lines and dark/black form implies how important getting it right the first time is. the numbers above are the amount of effort we typically put into a project.

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