by When I was first asked to guest lecture at Georgetown University’s Integrated Marketing Communications course taught by Susan Nickbarg, it was under the auspice of what do marketing efforts of the future look like? Are they totally disruptive? Is it a fusion of old and new in a truly “integrated” way? Yes and, well, yes.
But as with most challenges, there is more here than meets the eye here.
Taking the assignment head on (like I’ve done since kindergarten), I took the position that it is less about the marketing effort and more about the kind of agency taking on / heading up the program. And, what better way to illustrate this than to show how our agency is doing it through every project, every tweet, every client, every day. Behold…
What do you think the agency of the future looks like? Are you at one, struggling to be one, or thinking about starting one? Send us a tweet @JESS3 to let us know your thoughts.
Written by: Leslie Bradshaw | President & COO, JESS3
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