Take it HD, full screen. It’s the only way to go.

The Official Ralph Lauren 4D Experience – London from Ralph Lauren on Vimeo.

“In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.”

h/t Mike Jett | Producer, JESS3

Tags: 3d, ralph lauren