We are in the age of brands becoming media and entertainment companies. As a result, there is this phenomenon where spokespeople, content creators and our favorite brands are all colliding. Vice x Intel would be another example of brands going deep with existing content creators with the Creators Project. Exciting times. Enjoy.

Mountain Dew “Green Label Art TV” :30 from Shilo on Vimeo.

Mountain Dew “It’s Different On My Mountain” from Shilo on Vimeo.

Full disclosure: JESS3 has done work with Intel.

Written by: Leslie Bradshaw | President & COO, JESS3

Tags: intel, leslie post, mountain dew, paul rodriguez, shilo, vice