For the third year in a row, Brian Solis and JESS3 have partnered to map out the social media landscape. First launched in 2008, the The Conversation Prism, changes with every passing month as social media continues to grow and evolve, platforms appear, disappear, acquire each other, and get renamed. This third version of the Conversation Prism reflects the changes the social media world saw in the past year.
Since its initial release, the Conversation Prism has been featured in hundreds of on and offline media outlets, including Communication Arts and a variety of social media presentations and textbooks. It has also become international symbol of organizing the massive social media landscape into categories and nation-specific platforms, resulting in its translation across many countries from China to Poland.