by Dan Roam visits Google’s Mountain View, CA headquarters to discuss his book “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures.” This event took place on May 27, 2008, as part of the Authors@Google series.
Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools — tools that take advantage of everyone’s innate ability to look, see, imagine, and show. The Back of the Napkin proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
Dan Roam is the founder and president of Digital Roam Inc., a management- consulting firm that helps business executives solve complex problems through visual thinking. He has brought his unique approach to clients such as General Electric, Wal-Mart, Wells Fargo Bank, the U.S. Navy, HBO, News Corporation, and Sun Microsystems, among many others. He lectures around the country for clients and at business conferences.
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