by The idea is to treat new business pitches like dates you had when you were single. You don’t start showing them photos of all the girls you’ve been with.
You should show work you have done internally, but be careful that can come off like you’re showing lots of photos of yourself to your date.
A first meeting, like a first date, should be in a neutral place … and who doesn’t like a first date that brings roses?
And if you work for a boss … I guess that is like living with your parents … and we all know it’s hard to get a date when you live with your parents. But hey, you gotta work with what you got, so if you do have a boss and you also want to romance clients … get your homework done and sneak out after they go to bed.
So next time you are pitching a client; meet somewhere neutral; bring them a present, talk about them first … then pull out the photo album.
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