This is a test JESS3 BlogNine Inch Nails Using WOM Campaign for New Album – JESS3 Blog https://blog.jess3.com JESS3 is a creative agency that specializes in social media strategy and data visualization. Tue, 11 Dec 2018 20:42:43 +0000 hourly 1 https://wordpress.org/?v=5.0.21 Nine Inch Nails Using WOM Campaign for New Album https://blog.jess3.com/2007/04/nine-inch-nails-using-wom-campaign-for.html https://blog.jess3.com/2007/04/nine-inch-nails-using-wom-campaign-for.html#respond Mon, 02 Apr 2007 19:14:00 +0000 Jesse Thomas /2007/04/nine-inch-nails-using-wom-campaign-for.html

Trent Reznor could have just given a few interviews to explain Nine Inch Nails’ new album, “Year Zero.” But instead, he’s using a multifaceted Internet scavenger hunt, and in some cases, his own rabid fans, to help gradually build the story of the project.

Neither Reznor, his management nor representatives at his Interscope label would speak to Billboard about the campaign, which has encompassed everything from cryptic phrases on T-shirts to Orwellian Web sites to MP3s found on USB drives in bathrooms at NIN concerts.

But a source with knowledge of the project says Reznor may very well perceive it all not as a marketing campaign, but as “a new entertainment form.” (CNN)

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Trent Reznor could have just given a few interviews to explain Nine Inch Nails’ new album, “Year Zero.” But instead, he’s using a multifaceted Internet scavenger hunt, and in some cases, his own rabid fans, to help gradually build the story of the project.

Neither Reznor, his management nor representatives at his Interscope label would speak to Billboard about the campaign, which has encompassed everything from cryptic phrases on T-shirts to Orwellian Web sites to MP3s found on USB drives in bathrooms at NIN concerts.

But a source with knowledge of the project says Reznor may very well perceive it all not as a marketing campaign, but as “a new entertainment form.” (CNN)

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