Viral Keys

Nissan’s latest marketing stunt should stir some interest, or at least some confusion. The company will intentionally “lose” 200,000 sets of keys in bars, concert halls, and other public facilities in order to promote the Altima’s keyless ignition system. The tag attached to the keys states: “If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with push-button ignition, and I no longer need these.” The campaign was created by True Agency in Los Angeles, for a reported sum of only $100,000.

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