Does this same adage hold true for marketing?
Quoted in almost every story is another rock legend, Michael “Flea” Balzary, of RHCP: “To see his image and the beautiful feelings it has created during my lifetime cheapened by base advertising is very disappointing to me.” That can’t be good for business
It gets better… dovetailing on the cause-oriented marketing, a “portion” of the profits going toward a yet-to-be-named music education foundation. Join GAP, Yoplait, et al. on the “portion of the sale goes to charity” bandwagon.
In the post-Red Bull age of energy drinks, the trademark debacle surrounding the drink “Cocaine“, and the use of deceased, party-hard rockers to cash in… the launch of this product makes sense. Just not sure how successful it will ultimately be. Stay tuned.