Tag: viral

wikipedia

How JESS3 Drove 200,000 Views to a Video

With the breadth, depth and trustworthiness to warrant billions of pageviews monthly, Wikipedia is a cause célèbre in the techy community. It began with fits and starts, but has since blossomed to become a place where anyone at any time can settle (almost) any bet. Tracing the meteoric rise of Wikipedia over its first 10 [...]

jess3_unitedbreaks

United Breaks Guitars

part 2 United Airlines Song Background (short version) In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didn’t deny the experience occurred [...]

jess3_ikeaFB

Ikea Facebook tagging campaign

Ikea Malmö moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, [...]

jess3_vintagearcade

Vintage arcade machine remade as a touring magazine

When Singapore creative agency Kult launched a self-titled art magazine earlier this month, it didn’t just produce print and online editions, as most publishers might. Rather, the group also created a touring, 3D version of the magazine crafted out of a vintage arcade machine.