It’s true – no UGC is bad UGC. The “Crash the Superbowl” user-generated submissions for Superbowl advertising contest is a testament to that, as even the rejects are getting serious views and doing so in part because they are rejects!
Tag: content
The Content Grid v2
It feels like it was just yesterday that we released the first version of The Content Grid with Eloqua. I remember it particularly clearly because pitching it was my very first project as JESS3’s newest hire last June. At the time, the infographic seemed incredibly complex to me, so I broke it down in terms that I thought anyone would be able to digest, regardless of their level of experience in content marketing: “The Content Grid is a visual guideline that plots out two things: 1) who should create content and 2) how it should be distributed for the biggest sales impact.”
a Case for Content by Eloqua and JESS3
Just last week, we worked Samsung to make a case for why social websites are good for business. Well, we are here to make a case for content. Literally. A Case for Content by Eloqua and JESS3 View more presentations from JESS3. Working with Eloqua‘s triumvirate Joe Chernov (head of content / communications), Brian Kardon […]
MIXX
New content sharing community is getting hyped.
How Content Is Not [Necessarily] King
Ruminations on content aggregation & what it means to have context.
Edward Tufte: Presenting Data and Information
A brief synopsis of Edward Tufte’s workshop, “Presenting Data and Information”, courtesy of 37signals. Also check out Tony Colley’s detailed notes; I found them very helpful.