Tag: advertising

jess3_crystalball

predicting what 2011 holds on the Engage Show

(illustration via ft.com) After having the honor of sharing his predictions for the digital advertising world in 2011 on both Mashable and AdExchanger late last year, JESS3′s Founder and CEO Jesse Thomas rounded out his tour of precognition with a guest spot on The Engage Show with Patrick Ruffini today. Also making a debut on [...]

JESS3_applekeynote

1983 Apple Keynote-The “1984″ Ad Introduction

Here we see Steve Jobs at a keynote in 1983 showing for the first time ever the famous “1984″ ad by Ridley Scott to an exclusive audience. The ad was shown on tv shortly after that only once during the 1984 Superbowl & never aired again & is considered to be one of the greatest [...]

jess3_smokemirrors

The Smoke and Mirrors of Advertising to Sheep (DRAFT)

when a client asks you “do people really look at ads on websites?” which is a question ppl ask me all the time. I think about the sentiment in the comments on this TechCrunch article, Survey Says: 63% Of You Ignore The Ads On This Very Page by Robin Wauters (@robinwauters) the idea that statistics [...]

jess3_prediction

The 2011 Digital Advertising Landscape

Read our “6 Predictions for Digital Advertising in 2011″ on Mashable. As we continue deeper into a recession, we will see more deal-based advertising. Groupon and LivingSocial were right to make those inroads early. Sites like Gilt Groupe and PLNDR are being really innovative with their sales strategy, and it’s paying off for them. Location-based [...]

JESS3_biggerpictureads

The Making of BT’s Bigger Picture Ads

and the actual commercials, via infoesthetics, “In an attempt to visually “brand” the way of delivering information, creative collective The Glue Society created a set of elaborate fluorescent tube installations to display several animated data charts for the BT Bigger Picture [bt.com.au] campaign.”

JESS3_TrustoCorp

TrustoCorp

“TrustoCorp is a New York based artist (or artists) dedicated to highlighting the hypocrisy and hilarity of human behavior through sarcasm and satire. TrustoCorp targets areas in the public domain typically reserved for messages of trust and authority and subverts them with messages of mayhem and absurdity hijacked from the visual style of our authorities.” [...]

jess3_googleSBadvrt

Google’s Superbowl Ad

Google says “Every search is a quest. Every quest is a story. These videos show that anyone can do anything when paired with the power of search.” Watch more Search Stories by Google at http://www.youtube.com/searchstories