Tag: ads

Skittles Touch: Cat

Skittles commercials have always been entertaining and this one might be the funniest. Engaging the user to ‘Touch the Rainbow’ has taken on a new meaning. Be sure to view video in fullscreen! How many times did you replay this video? C’mon, be honest.

Wikipedia’s Crowdsourced A/B Ad Testing

The Wikipedia community continues to amaze me. Wikipedia decided to crowd source their fundraising campaign this year, getting members to get down and dirty and perform nitty gritty tasks like analyze which ads perform better, large excel sheets, and customize ad copy. And they succeeded in crowd sourcing the fundraising campaign! Look at the excel […]