Pop Culture Mash-ups

German agency Cheil combines pop images in Upday campaign.

Cheil Germany commissioned FOREAL studio to create the visuals for Samsung’s personalised news app Upday. Upday aggregates all kinds of content using popular brands and bloggers into an easy to digest format. To visualise that aggregation of content, FOREAL created characters using elements which represent multiple content types. Bright & bold, check em out below.

Can you spot all the elements the images are pulling from?






Creative Direction: Cheil, Germany Art Direction: Cheil & FOREALâ„¢ Illustration: FOREALâ„¢ Photographer: Pascal Dalstein Client: Samsung Upday Agency: Cheil, Germany


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