Barcodes are an ugly, but unavoidable, fact of packaging design. That’s what most people will tell you, anyway. But does it have to be like that?

Design Barcode doesn’t think so. For the past ten years, the Japanese design group has been turning barcodes into brand messaging elements. Check out some awesome examples of their work below!

Our only question about all of this: why isn’t everyone else doing it?

Source:

http://www.youthedesigner.com/graphic-design-tips/these-japanese-barcodes-are-so-kawaii/

http://www.d-barcode.com/

Tags: barcode