October is Breast Cancer Awareness Month, meant to raise visibility of a disease that will affect 1 in 8 U.S. women. While many people and companies are choosing to honor it by pink-ifying everything (a respectable but well-worn tradition), some people are stepping outside of the box in their reminders. Here are 5 of our favorite clever ways people have been recognizing Breast Cancer Awareness Month.

1. These famous logos, redesigned as self-exams:

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2. This CD case that serves as a striking reminder:

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3. Mercedes-Benz’s ever-vigilant crash test dummy:

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4. The tastiest little mammogram reminders you ever did see:

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5. Sometimes, simple is the most powerful:

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Tags: advertising, breast-cancer-awareness