Ad Smart: Coca Cola Cashes in on Security Camera Footage

Warning: Lots of warm fuzzies coming your way!

While the world was buying Cokes, Coke watched and took note. What they found hit YouTube and went viral. With over a million hits, Coke flipped the negative connotations of public surveillance and caught people around the world in acts of kindness and whim.

Grown-ups wielding their toy swords:

The Good Samaritan:

A peacemaker:

Everyday heroes:

Music addicts:

The power of love:

And a universal reminder:

The “you-are-what-you-do-when-no-one-is-watching” philosophy applies here, little did they know that… someone did watch and now a lot of people are watching. Who knows what we would’ve seen had people known they were going to be on YouTube in a video collage to Roger Hodgson.

Hopefully Coke will track them down and give them all free cokes (and hugs). Cheers!



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