It feels like it was just yesterday that we released the first version of The Content Grid with Eloqua. I remember it particularly clearly because pitching it was my very first project as JESS3′s newest hire last June. At the time, the infographic seemed incredibly complex to me, so I broke it down in terms that I thought anyone would be able to digest, regardless of their level of experience in content marketing:
The Content Grid is a visual guideline that plots out two things: 1) who should create content and 2) how it should be distributed for the biggest sales impact.
Like everything on the web, content marketing has seem some incredible growth and changes over the past year, and our content grid needed an update. The latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. The v2 also includes more information that the simple v1 – there is now an outline for measuring content marketing success included right on the graphic.