teaming up with Eloqua for The Blog Tree

As a follow up to our award-winning marketing work with Eloqua (The Content Grid, The Social Media Playbook, and A Case for Content), we have released an exciting new graphic today: The Blog Tree.

The Blog Tree maps out the marketing blog structure from the most prominent blogs at the roots through the leaves which are shown in different colors to indicate the size of each blog’s readership. The positioning and color of the blogs were determined using publicly-available visitor data about each web site on compete.com.

As for those blogs not yet portrayed on the infographic, Eloqua invites and encourages their authors to tag The Blog Tree infographic on Eloqua’s Facebook account in order to be included in future versions and receive an official “Blog Tree” badge for their site.

Written by Alix McAlpine | Director of Marketing, JESS3



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