Earlier this Fall, Samsung re-launched its U.S. website with a focus on consumer engagement, driving social media experiences and online community participation. By adding a number of new features – from consumer reviews to Q&As and Twitter and Facebook buttons, Samsung not only allowed the consumer to feel like he or she is part of a larger community of consumers, but also make a direct link between the brand and the consumer.

Using internal statistics for the 75 days following the September 16, 2010 web site launch, Samsung has obtained undeniable evidence that the implementation of social elements on their home site has raised traffic and conversations about their brand and products. To capture how much growth the website redesign and new social features Samsung gained, the brand tapped data visualization experts JESS3 to design an infographic which illustrates the marked increase in Samsung’s online traffic.

JESS3 was also responsible for redesigning the homepage for Samsung.com as a part of the deep integration of social media that has lead to record-breaking engagement and success.

The infographic itself demonstrates and carries on the message of Samsung as a customer friendly, forward-thinking company. The size of the circles (icons) reflects the increase in customer engagement on Samsung.com/USA, and the percentage of growth in each area. The simple infographic design is meant to convey the information instantly.

The following proof that social websites are good for business is displayed:

SOCIAL ACTIVITY
– 113.3% increase #Samsung Mentions
– 444.8% increase in Facebook Likes
TRAFFIC
– 22.3% increase in Time Spent
– 30.4% increase in Page Depth
– 33.6% increase in Unique Visitors
CONSUMER FEEDBACK
– 262.8% increase of Reviews Submitted
– 277.8% increase in Content Sharing
– 321.2% increase in Logins
– 1021.4% increase Community Questions

Written by Alix McAlpine | Director of Marketing, JESS3

Tags: infographics, JESS3, samsung, socialmedia