NASA and Gowalla’s search for the Moon Rocks

NASA and location-based social networking service Gowalla have launched a new item together, the Moon Rock, which users can find in Museums, Libraries and other NASA-related points across the country.

To help Gowalla users find the NASA Moon Rocks across the U.S., JESS3′s design team created a customized illustration of each location they can be found at the create a true cohesive treasure map. As NASA’s social media advisers, JESS3 was also an integral part of coordinating the partnership and putting together the strategy for this program.



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