Today Chris Anderson (wired magazine, the long tail concept) spoke about the themes of his new book “Free” at the Google DC office. I was very interested in this topic because a lot of our clients (if not all) deal with these issues everyday. Chris is saying that social media is creating a culture of free, where certain services are subsidized by a small group. He had a great quote “Give away the head and sell the tail”.

Fascinating..

Tags: google